Privacy Policy

Last Updated: January 20, 2025

1. Introduction

Welcome to Bad at Chess ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency regarding how we collect, use, and safeguard your personal information. This Privacy Policy explains the types of data we collect, how we use it, with whom we share it, and the choices available to you regarding your personal data.

By using our website (badatchess.com) and related services (collectively, the "Services"), you consent to the practices described in this Privacy Policy. If you do not agree with these terms, please discontinue use of our Services.

2. Information We Collect

We collect several types of information to improve our Services and provide you with a better user experience:

• Personal Information: When you create an account, sign up for newsletters, or contact us, we collect your name, email address, and any other information you voluntarily provide.
• Usage Data: We track how you interact with our Website, including pages visited, time spent, navigation patterns, and links clicked. This helps us improve our content, understand user interests, and optimize user experience.
• Device Information: We collect data related to the device you use to access our Website, including IP address, browser type, operating system, and screen resolution. This information helps us diagnose technical problems and ensure compatibility.
• Cookies and Tracking Technologies: We use cookies, analytics tools (such as Google Analytics), and similar technologies to analyze trends, administer the site, gather demographic data, and track user movements around the site.

We may also collect information that you provide when you submit feedback, participate in surveys, or engage with our social media channels.

3. How We Use Your Information

We process your information for the following purposes:

• Providing and Improving Services: To operate, maintain, and enhance our Website, features, and Services.
• Personalization: To personalize your experience, including presenting content tailored to your interests.
• Analytics and Performance: To analyze usage trends, track user engagement, and improve our Website’s performance through tools like Google Analytics.
• Communication: To send you newsletters, updates, and other marketing communications via Email Octopus (with your consent, where required by law). You may opt out at any time.
• Security: To secure our platform, detect and prevent fraud, and ensure the integrity of our systems.
• Legal and Regulatory: To comply with legal obligations, enforce our Terms of Service, and protect our rights and interests.

4. Lawful Basis for Processing

If you are located in certain jurisdictions (such as the European Economic Area), we rely on the following legal bases to process your personal data:

• Consent: Where you have given clear consent for us to process your personal data for specific purposes (e.g., receiving marketing emails).
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
• Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., improving user experience, website analytics) and does not override your fundamental rights.
• Legal Obligation: Where processing is necessary for us to comply with a legal obligation.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may share your data under the following circumstances:

• Service Providers: We share data with third-party service providers such as Google Analytics and Email Octopus to help analyze and manage our Services, send communications, and perform other functions on our behalf.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the transaction.
• Legal Compliance: We may disclose your information to authorities if required by law or to respond to valid legal requests.
• Consent: We may share your data with third parties when we have obtained your explicit consent to do so.

We require that our service providers only process your information in accordance with our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.

6. International Data Transfers

Your personal data may be stored and processed in countries other than your own. When we transfer your data to third parties in different countries, we ensure such transfers comply with applicable data protection laws, including implementing appropriate safeguards such as Standard Contractual Clauses.

7. Data Retention and Security

We retain your data only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and protect our legitimate business interests. We implement a variety of security measures, including encryption, secure storage, and role-based access controls to protect your data. However, please note that no system is completely secure, and we encourage you to take steps to protect your information as well.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access and Correction: Request access to and correction of the personal information we store about you.
• Deletion: Request the deletion of your personal data, subject to any legal obligations requiring us to retain certain information.
• Objection and Restriction: Object to or request the restriction of our processing of your personal data in certain circumstances.
• Data Portability: Receive a copy of your personal data in a structured, commonly used, and machine-readable format.
• Marketing Preferences: Opt out of receiving promotional emails by using the "unsubscribe" link in our communications.
• Cookies: Modify your browser settings to block cookies. However, this may affect some functionalities of the Website.

To exercise these rights, please contact us using the information in the Contact Us section. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

9. Third-Party Links

Our Website may contain links to third-party websites or services that we do not own or control. We are not responsible for their privacy practices and encourage you to review their policies before providing any personal data.

10. Children's Privacy

Our Services are not directed at individuals under the age of 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information.

11. Do Not Track Signals

Some browsers send "Do Not Track" (DNT) signals. Our Website does not currently respond to DNT signals. If we do so in the future, we will describe how in an update to this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. Your continued use of our Website after updates constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or our data practices, please contact us: